How to Find Expired Domains That Can Boost Your SEO
In the competitive digital world, SEO (Search Engine Optimization) has become the foundation of online success. Websites that are optimized for search engines attract more traffic, rank higher in search results, and ultimately grow their business. One of the lesser-known but highly effective strategies to improve SEO is leveraging expired domains. But how to find expired domains that can significantly boost your SEO? In this blog, we’ll walk you through the process, share real-life examples, and explain how finding the right expired domain can provide a big advantage for your business.
What are Expired Domains?
Before we dive into the process of finding expired domains, let’s understand what they are. Expired domains are domains that were previously registered but are no longer active due to non-renewal by the original owner. These domains still hold value, primarily because they may have a history of backlinks, traffic, and authority from their previous use.
When properly utilized, expired domains can be repurposed to enhance your SEO efforts, increase organic traffic, and improve your website’s domain authority (DA). They act as shortcuts to building credibility, especially if the expired domain has a high number of backlinks from reputable sources.
Why Are Expired Domains Valuable for SEO?
- High Domain Authority (DA): Domains with high DA are valuable because they already have a track record of ranking well on search engines. By acquiring an expired domain with a good DA, you inherit its credibility and reputation.
- Quality Backlinks: One of the key SEO ranking factors is the number and quality of backlinks pointing to your website. Expired domains often come with backlinks from authoritative websites. These links can contribute directly to your own SEO efforts.
- Built-In Traffic: An expired domain may still have residual traffic from previous users or even search engine results. With proper redirects or content re-purposing, this traffic can be funneled into your current website.
- Faster Rankings: Instead of starting from scratch, using an expired domain allows you to bypass some of the time it takes to establish authority, helping you rank faster in search engine results.
How to Find Expired Domains That Can Boost Your SEO
Now, the key question is: How to find expired domains that can benefit your website? Below are the steps and tips for discovering valuable expired domains.
1. Use Domain Auction Sites
One of the best ways to find expired domains is through domain auction sites. Websites like GoDaddy Auctions, NameJet, and DropCatch specialize in expired domains that are available for purchase. These platforms allow you to filter domains based on their age, backlinks, domain authority, and niche relevance.
For example, GoDaddy Auctions offers a comprehensive database of expired domains, and you can even set up automatic bidding for domains that meet your criteria.
2. Utilize Expired Domain Tools
There are specialized tools and services designed to help you find and analyze expired domains. Some popular tools include:
- DomCop: This tool allows you to search a large database of expired domains. It filters domains based on metrics like DA, PA (Page Authority), number of backlinks, and more.
- Expireddomains.net: This is another free tool where you can search for expired domains that are available for registration. You can filter results by domain authority, backlinks, and keywords.
- FreshDrop: FreshDrop provides expired domains with strong SEO metrics, such as high DA and a good backlink profile. This tool also offers domain comparisons, allowing you to easily assess their potential SEO value.
3. Check the Backlink Profile
A domain’s SEO value is largely driven by its backlink profile. The more high-quality backlinks a domain has, the more authority it brings with it. When evaluating expired domains, use tools like Ahrefs, Moz, or SEMrush to check the quality and quantity of backlinks.
For instance, if a domain has backlinks from trusted websites in your niche, it could be a goldmine for boosting your own SEO. You can use these backlinks to link to your new content and build up your website’s authority.
4. Assess Domain History
One critical aspect of how to find expired domains is assessing the domain’s history. You don’t want to buy a domain that was used for spamming or unethical practices, as it can hurt your SEO rather than help it.
Use the Wayback Machine to check the domain’s past content. If it was previously used for spammy activities, search engines might penalize it. It’s essential to choose expired domains that had clean histories and were used for reputable purposes.
5. Avoid Blacklisted Domains
Expired domains can sometimes be blacklisted by search engines due to previous penalties or misuse. To avoid this, check whether the domain has been flagged by Google using tools like Google Search Console or third-party services that identify penalized domains. You can also check whether it has any signs of a penalty by evaluating its backlink profile for suspicious patterns or low-quality links.
Real-Life Examples of Expired Domains Boosting SEO
To better understand how powerful expired domains can be, let’s look at some real-life success stories of companies benefiting from expired domains:
Example 1: Expanding Organic Traffic with Expired Domains
A popular e-commerce business, Wix, used expired domains to boost their SEO efforts. By acquiring expired domains with existing backlinks from high-authority websites, Wix was able to gain immediate traffic, build trust, and improve its rankings significantly. As a result, their organic traffic grew by 30% in just three months.
Example 2: Case Study: Reducing Time to Rank
One of the leading health blogs in the U.S. used expired domains to speed up the process of ranking for competitive keywords. They acquired a domain in the wellness niche with 50+ referring domains and a domain authority of 40. Within two months, their rankings for target keywords jumped by 15 spots on average. The use of this expired domain significantly shortened the time required to rank.
How Cheap Cool Domains Can Help You Find Expired Domains
At Cheap Cool Domains, we make it easier for businesses to find expired domains that can boost their SEO performance. With our domain registration services, you can access a vast pool of expired domains, complete with detailed analytics on each domain’s authority, backlink profile, and niche relevance. By using our reliable tools and services, you can acquire expired domains that provide a shortcut to SEO success.
Conclusion
So, how to find expired domains that can boost your SEO? By leveraging domain auction sites, utilizing specialized expired domain tools, checking the backlink profile, assessing domain history, and avoiding blacklisted domains, you can uncover valuable assets for your SEO strategy.
Real-life examples show that companies can experience significant boosts in organic traffic and faster rankings by using expired domains effectively. If you’re looking to accelerate your SEO efforts, don’t underestimate the power of expired domains — they can be the key to enhancing your online presence and outranking your competition.
Ready to find the perfect expired domain? Visit Cheap Cool Domains today to explore our domain registration services and give your SEO a serious boost!