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Selecting the perfect top-level domain (TLD) from the extensive list can be a journey in itself. Utilize C-CD‘s TLD Guide and the table below to discover available TLDs, understand the benefits of choosing unconventional options, and ensure it aligns with your website’s needs 

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The numerous top-level domains (TLDs) can be broadly categorized into two groups: 

  1. gTLD for generic TLDs, such as .com and .net. 

  2. ccTLD for two-letter country code TLDs, such as .us for the United States and .de for Germany, respectively. 

For a deeper understanding, consult our TLD Guide

The top-level domain (TLD) refers to the ending of the domain. 

The ‘www.’ is the subdomain. 

The words in between are the second-level domain. 

Not directly. Google offers detailed insights about how it handles TLDs on its blog. 

Essentially, every website has a numerical representation (IP address) that indicates its location on the internet. To simplify the process of accessing websites, domain names were created to correspond to these numbers. 

TLDs serve as organizational tools for these domain names, functioning like area codes for websites, facilitating your computer’s ability to locate them. 

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Unlocking the World of Top-Level Domains (TLDs)

With an abundance of TLD options available, selecting the right one can be a journey in itself. In this comprehensive Buyer’s Guide, you’ll explore the various TLD categories, understand why venturing beyond the conventional might be beneficial, and learn how to make the perfect choice for your website.

Types of TLDs Initially

TLDs were designed by ICANN to categorize domains and streamline web navigation. Today, TLDs fall into several categories: 

Generic (gTLD): These are the most common TLDs, encompassing familiar options like .com, .edu, and .org. In 2014, ICANN introduced the “New gTLD Program,” expanding the list with 1,300 new TLDs, offering diverse choices for website owners. 

Examples of gTLDs: 


Country-Code (ccTLD): These TLDs indicate a website’s country of origin, such as  

.us for the United States
.au for Australia
.uk for United Kingdom
.mx for Mexico

Sponsored (sTLD): Reserved for specific industries and often used by organizations within those sectors. Examples include  


Infrastructure: The singular infrastructure TLD is .arpa, overseen by IANA (The Internet Assigned Numbers Authority) and primarily utilized by the Internet Engineering Task Force. 

ICANN, the Internet Corporation for Assigned Names and Numbers, maintains a recognized list of TLDs available for reference. 

Why Opt for a Distinctive TLD

Choosing between a standard .com and a newer, unique TLD like .bargains largely depends on your website’s objectives. 

First and foremost, it’s crucial to recognize that .com already boasts familiarity and authority, making it inherently more trustworthy to the average user. If your website needs to convey a sense of authority, sticking with .com might be the ideal choice. Additionally, .com is easier to recall spontaneously compared to newer alternatives like .bargain. 

Nevertheless, the pool of domain options available with unique TLDs significantly surpasses that of .com. Opting for a unique TLD increases the likelihood of securing a domain closely tied to your brand name, allowing you to reinforce your company’s identity. For instance, a restaurant’s website ending in .eat can vividly depict its core offering. 

Moreover, if you’re creating a small website for a personal portfolio or blog, TLDs like .portfolio and .blog can effortlessly connect with your individual identity. 

The Key to an Exceptional TLD

The ideal TLD is one that etches your domain into memory. Typically, this involves brevity, engagement, and a lasting impression. That’s precisely why .eat outshines .restaurant—it’s more memorable and exudes a sense of enjoyment. 

While exploring the TLD registry, consider your target audience. Generally, a younger demographic is more adept at recalling a unique, contemporary TLD compared to an older audience. Opt for the TLD that resonates with your specific audience, and watch your website thrive with visitors 

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